Trade · Consult · Invest

Where your brand meets new markets

We bring health, wellness, lifestyle brands and technology to Europe, Asia and the Gulf.

Who we are

A partner for good brands crossing borders

Too many great products stall at the border, not because they aren’t right for the market, but because the route in is hard to find.

From our base in London and Mumbai, we help health, wellness, lifestyle and technology brands reach the buyers, shelves and partners they need in new markets.

What we work with

Four sectors, one focus: wellbeing

Food & drinks

Everyday and speciality food, snacks and drinks.

Healthcare & medical

Medical products, devices and clinical solutions.

Wellness & lifestyle

Nutrition, supplements, fitness, fragrance and spa.

Technology

Digital health and wellbeing technology.

Our approach

Three ways we help brands grow

Trade

We buy, sell and distribute your products through retail, online, wholesale and specialist buyers in new markets.

Consult

Market-entry strategy, buyer and partner introductions, regulatory routes and a practical launch plan.

Invest

For brands we believe in, selective investment of our own, or introductions to investors who fit.

More on how we work →

Get in touch

Have a brand, product or technology ready for a new market?

Start a conversation